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WHY SCAMPER?

Looking for a unique invention, an untapped market for an existing product, or a new solution?

Stretch and flex your mental muscles with Thinkpak, a SCAMPER brainstorming tool designed by Michael Michalko, author of the groundbreaking book Thinkertoys.

This deck of illustrated idea-stimulating cards distills Michalko’s proven methods, allowing you to view challenges in a new light. Shuffle, mix, and match the cards to spark fresh insights, then use the critical evaluation techniques to test, shape, and refine your original ideas into realistic creations. Filled with thought-provoking questions and examples of the techniques put to use, Thinkpak provides endless creative fuel to fire up the imagination.

Everything new is really just an addition to or modification of something that already exists. Whenever you want to create a new idea, product, service, process, breakthrough, or whatever you need, SCAMPER will help you take your subject and change it into something else. Alex Osborn, a pioneer teacher of creativity, first identified the nine principles ways of manipulating a subject. They were later arranged by Bob Eberle into the mnemonic SCAMPER:
  • Substitute something
  • Combine it with something else
  • Adapt something to it
  • Modify or Magnify it
  • Put it to some other use
  • Eliminate something
  • Reverse or Rearrange it
PROGRAM DETAILS

DURATION: Half Day

CLASS SIZE: 20

TRAINING MATERIALS: SCAMPER Card Deck

THEORY / PRACTICE: 20/80

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